Science & Technology

AI in everyday apps | Future of User Experience

The integration of Artificial Intelligence (AI) into our daily lives has been increasing evidently. From intelligent search engines to virtual assistants like ChatGPT, Bard and others, AI is quietly changing the way we access information and interact with technology. In the near future, this trend is likely to extend further, with the introduction of AI in a wider range of everyday applications.
Incorporating AI-powered assistants into everyday apps could personalise user experience across various domains, ranging from search engines to social media, finance, health, employment portals, and more. From streamlining our online interactions to optimising our health and finances, AI has the potential to change the way we navigate the digital landscape.

Beyond Keyword-Based Searches

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Photo by Growtika

The way we interact with information is undergoing a significant transformation. Until the debut of ChatGPT, relying on keywords and precise search queries was the primary method of finding relevant information online. However, AI-powered search engines are changing this dynamic.
With AI chatbots enabled in search engines, the need of going to several websites to find some specific information has been reduced. Moreover, by analysing user data and past behaviour, AI can personalise search results, tailoring them to specific needs and preferences. This personalised approach will reduce the time spent searching for information and ensure users receive the most relevant and useful results. In future, AI is further expected to reduce our dependence on keywords based searches for our everyday necessary information.

Influence on Web Search and Search Engine Optimization (SEO)

Although the question of, how will AI affect websites and search engines is contentious, SEO and search engine experts can’t deny AI’s impact on future web search and SEO.
AI will be able to personalise search results for each individual user, taking into account their unique interests and preferences. Its capability to personalise search results based on user behaviour and preferences signifies a monumental shift in enhancing the relevance and efficiency of search engines. As AI learns from user interactions and AI algorithms become more sophisticated, the trajectory points toward more accurate and adaptive search mechanisms. This will make search results more relevant and useful, and it will also help reduce the time, users spend searching for information. Moreover, AI will be able to learn from user behaviour and improve its search results over time. This will make search engines more personalised and efficient.

Also, the impact of AI on SEO seems likely in the future, requiring professionals to re-evaluate their strategies. Keyword research remains important, but it must be combined with a deeper understanding of user behaviour, intent, and the factors that influence individual search results. This shift necessitates a focus on creating high-quality content that is not only relevant to specific keywords but also resonates with the target audience and aligns with their search context. Additionally, SEO professionals must leverage AI tools and analytics to track user engagement and adapt their strategies accordingly.

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Social Media Transformation | AI assistant

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Photo by Mike Setchell

Social media platforms hold immense potential for AI integration. These platforms can leverage user data to train AI algorithms, enabling users to manage and search for information about themselves and their connections in a more intuitive and efficient manner. Imagine searching for specific moments or interactions with friends and family using voice commands or natural language queries, instead of relying on keyword searches. Also, with Augmented Reality (AR) devices getting popular in the future, both AI & AR have the opportunity to transform social media experiences for users.
Additionally, AI can provide personalised recommendations for content, events, and friends based on individual interests and past interactions. AI can move us beyond the limitations of traditional algorithms that prioritise likes, comments, and shares, and instead create a more personalised and enriching social media experience. This can help users discover new content and communities that align with their preferences, improvising their digital experience.
AI-powered social media platforms have the potential to transform the way we connect and interact online. By providing personalised recommendations, enhanced search capabilities, and tailored community experiences, AI can personalise our social lives.

Also read: Social Media Influencers, YouTubers, & Fame: Exploring the Harmful Consequences

AI in Finance and Banking Apps

AI assistants in finance and banking applications can significantly enhance personal financial management and investment decision-making. Imagine an AI assistant analysing your spending habits and income, providing personalised insights and recommendations for budget allocation and savings goals. Additionally, AI can help create investment portfolios tailored to individual risk tolerance and financial goals, eliminating the need for traditional financial advisors. This personalised approach could help individuals, make informed financial decisions without the intended need of a financial expert.

Key takeaways:

  • Managing finances: AI assistants can help users track their spending, set financial goals, and create budgets. Moreover, they could assist investors in finding the best financial products and services that cater to their specific needs.
  • Investment decisions: AI assistants can provide users with personalised investment advice based on their financial status and risk tolerance. They can also track their investments and make financial adjustments as needed.
  • Creating a portfolio: AI assistants can guide users in creating a diversified portfolio of investments that meet their personal needs. AI can also rebalance their portfolios as needed to stay on track with their financial goals without any interference from the investor in portfolio strategy.

Using AI in finance and banking apps has the potential to make investment tasks more convenient and efficient, and could help users make better financial decisions.

Impact on Health and Food Delivery Apps

AI integration in health and food delivery apps transcends mere convenience. By tracking health data and offering personalised diet and workout plans, these apps could effectively substitute for nutritionists, aiding individuals in managing their health proactively. Customized food suggestions based on health conditions offer exciting possibilities for personalised health management.
By analysing health data and individual health goals, AI assistants can create tailored diet and workout plans. Imagine receiving personalised recommendations for healthy meals based on your specific dietary needs and health conditions. Additionally, AI can analyse fitness data and suggest personalised workouts to optimise your exercise routine.

These AI augmented apps along with the individual health data from modern wearable devices could help individuals track their health and improve their overall well-being in a more efficient manner.

AI in Employment Portals

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Photo by Alexander Shatov

Employment platforms like LinkedIn can utilize artificial intelligence to aid the job search process. Imagine your resume and profile details being analysed by AI algorithms and matched to relevant job openings based on your skills and experience. This AI-powered approach would eliminate the need for recruiters to manually scan through countless resumes, streamlining the job search process for both employers and candidates. Moreover, it could also help candidates find a job of their interests and skill set, expanding their career prospects.

Insights:

  • Eliminating the need for recruiters to go through several resumes. This can save recruiters a significant amount of time and effort, and it can also help them find the best candidates for the job more effectively.
  • Helping candidates find jobs that are a good fit for their skills and interests. AI can match candidates with jobs that they are likely to be proficient in and that they are qualified for. This can help candidates find jobs of their own interests and skill set.
  • Improving the efficiency of the hiring process. AI can be used to automate tasks that are currently performed by recruiters, such as screening resumes, scheduling interviews etc. This can help speed up the hiring process and make it more efficient.

The Promise and Perils of Artificial General Intelligence (AGI)

AGI describes a hypothetical intelligent agent capable of understanding and learning any intellectual task that a human can.

While still in its early stages of development, Artificial General Intelligence (AGI) holds immense potential. With further research and development, AGI could be integrated into our routine everyday applications. Some of the ways that AGI could impact our everyday lives include:

  • Personal assistants: AGI assistants could be used to help us with a variety of routine tasks, such as scheduling appointments, tracking expenditures or finding information.
  • Education: AGI could create more personalised and engaging learning experiences.
  • Healthcare: AGI could assist in diagnosing diseases, tracking health data, and providing more personalised care.
  • Transportation: AGI could also help develop transportation technologies that make our commutes more efficient and safer.

These are just a few of the applications of AGI. The development of AGI has the potential to be a major positive force in the world. However, it is important to be aware of the potential risks associated with AGI, such as bias, and security concerns.

Ethical Considerations Amid AI Advancements

While AI offers numerous benefits and exciting possibilities, it is crucial to acknowledge the potential risks associated with its advancement. One primary concern is the vast amount of data collected by AI algorithms. This data could be misused for various purposes, including tracking and influencing user behaviour, spreading misinformation, or even manipulating decision-making processes and reasoning.
Moreover, this data if leaked, could have significant consequences for individuals and society as a whole. Therefore, responsible development and ethical considerations are crucial to ensure that AI benefits society without compromising individual privacy and security.

Integration of AI into our everyday lives has several use-cases. From personalised search experiences and improved social media interactions to financial management and monitoring health and wellness, there’re several applications. However, it is essential to approach AI development with caution and prioritise responsible practices. By ensuring ethical considerations, we can soon incorporate AI into our everyday lives.